This booklet, Ben & Jerry’s Top 20 Flavors, Ranked, explores editorial design through consistency and clear visual hierarchy. Each spread follows a structured layout to maintain cohesion while highlighting individual flavors. Key details—including the flavor name, base, mix-ins, and value-led sourcing icons—are presented in a clean, easy-to-navigate format, with ranking numbers guiding the sequence. Inspired by Ben & Jerry’s visual identity, the design incorporates playful yet simple elements to create a recognizable and engaging system across all pages.
